by STACEY HEANEY
Great reception for "on the go" rail tickets (l-r) Janet Gilliland, Ella Griffin and Translink Group Chief Executive Catherine Mason celebrate the launch of mLink, Translink's innovative new mobile ticket which enables rail passengers to buy, receive and display an electronic ticket on their mobile phone.
LISBURN rail passengers can now take advantage of 'on the go' ticketing with the launch of mLink, Translink's innovative new mobile ticket.
mLink enables passengers to buy, receive and display an electronic ticket on their mobile phone doing away with the need for a paper ticket and Catherine Mason, Translink Group Chief Executive, says it has been developed with the customer in mind; "We are committed to constantly innovating and improving our service for our passengers and through mLink we are providing rail customers with a convenient and easy to use ticketing system. Tickets can now be purchased through customers' mobile phones, making it both simple and safe to purchase tickets anywhere at any time without any time spent queuing at ticket offices.
"Rail passengers can purchase monthly, weekly or new 3 day flexi tickets from their mobile phones, enabling users to avail of more flexible travel services to suit lifestyles and working patterns.
"mLink now makes it even easier for our customers to enjoy great savings and offers excellent value for money, for example, passengers travelling from Lisburn to Great Victoria Street could save up to £2.80 with the new 3 day flexi ticket, £5.50 using the weekly mLink card and up to £33.00 using the monthly mLink ticket. In addition, from now until the end of February, we are also offering an extra 10% discount for mLink weekly and monthly customers.
"mLink tickets can be purchased and displayed using most standard mobiles as well as iPhone, BlackBerry and Android handsets. Tickets, purchased via the customer's credit or debit card through a free to download app, can be bought up to three days in advance and can be stored and activated on the phone. The tickets are displayed as a 'flash pass' ticket with no electronic reading required, a visual check of the mobile phone screen by NI Railways employees at the ticket barrier or on-board the train is all that is needed."
Mrs Mason continued, "We are encouraging as many people as possible to experience mLink as rail travel becomes more convenient, attractive and flexible. With the added convenience enabling customers to easily check prices in advance of travelling, buying tickets on the go is quick, easy and secure."
To purchase the mLink app for free simply text 'mLink' to 82500 or register online by visiting www.translink.co.uk/mlink or download the free Translink mLink app from the App store or Android market.
stacey.heaney@ulsterstar.co.uk
Ulster Star
13/01/2012